CapeFear.co is built to help people find good Cape Fear spots, browse local experiences, and buy coastal merch without the sketchy stuff. This Privacy Policy explains what we collect, why we collect it, and the choices you have.
This policy applies to CapeFear.co and any related pages, storefronts, newsletters, forms, or services that link to it.
Who we are
CapeFear.co is a United States based local adventure directory and lifestyle storefront for the Cape Fear and Wilmington, North Carolina area.
In this policy, "CapeFear.co," "we," "us," and "our" mean the CapeFear.co website and business.
Information we collect
We collect information in a few basic ways.
Information you give us
We may collect information you choose to provide, such as:
- Name
- Email address
- Shipping and billing details
- Order information
- Messages you send through contact forms, support requests, surveys, or email
- Newsletter preferences
- Business listing information, if you submit or manage a local provider listing
- Photos, reviews, suggestions, or other content you choose to send us
Information collected automatically
When you visit the site, we may collect technical and usage information, such as:
- IP address
- Browser type
- Device type
- Pages viewed
- Links clicked
- Referring pages
- Approximate location, usually based on IP address
- Session activity, such as how people move through the site
- Cookie and similar technology identifiers
We use tools like Google Analytics, PostHog, and similar analytics services to understand what people use, what they ignore, and what needs fixing.
Information from third parties
We may receive information from service providers that help run the site and storefront, including:
- Payment processors
- Ecommerce platforms
- Print-on-demand fulfillment partners, including Printful and Printify
- Email and newsletter tools
- Analytics and product analytics providers
- Shipping carriers
- Fraud prevention and security tools
For directory listings, we may also use publicly available business information, provider websites, maps, review platforms, social pages, and other sources to keep listings useful and accurate.
How we use information
We use information to:
- Run and improve CapeFear.co
- Process orders and payments
- Send order confirmations, tracking updates, and customer support messages
- Send newsletters or updates if you sign up for them
- Understand site traffic and product usage
- Improve directory listings, search, filters, and recommendations
- Prevent fraud, spam, abuse, and security issues
- Respond to questions, support requests, and business inquiries
- Comply with legal obligations
- Enforce our Terms and policies
We do not sell personal information in the normal sense of handing over a customer list for cash. Some privacy laws define certain analytics, advertising, or tracking activity as a "sale" or "sharing." If we use those tools, we will honor applicable opt-out rights.
Cookies and analytics
We use cookies, pixels, local storage, and similar technologies to keep the site working and to learn how people use it.
These tools may help us:
- Remember preferences
- Keep carts and checkout working
- Measure traffic and page performance
- See which pages, products, or listings are useful
- Debug product issues
- Measure marketing performance
Google Analytics may use cookies such as _ga to distinguish visitors and report site usage statistics. PostHog and similar tools may collect product usage events, device information, and session data so we can improve the experience.
You can control cookies through your browser settings. Some browsers and devices also provide privacy controls for tracking, advertising identifiers, and similar technologies. Blocking cookies may break parts of the site, especially checkout.
Ecommerce, payments, and print-on-demand fulfillment
When you buy merch from CapeFear.co, we use third-party services to process payment, produce items, ship orders, prevent fraud, and handle customer support.
Our products may be printed on demand by partners such as Printful and Printify. That means certain order details, such as your name, shipping address, product selection, size, color, design, and shipping method, may be shared with the fulfillment partner and shipping carrier so they can produce and deliver the order.
Payment information is handled by our payment processor. We do not store full payment card numbers on our own systems.
Directory listings and third-party links
CapeFear.co includes information about local businesses, activities, events, providers, and places. Some links may take you to third-party websites for booking, maps, reviews, menus, social pages, or more details.
Those third-party sites have their own privacy practices. We do not control them. Read their policies before giving them personal information or making a booking.
How we share information
We may share information with:
- Service providers that help us run the website, storefront, analytics, email, payments, fulfillment, shipping, security, and customer support
- Print-on-demand partners, including Printful and Printify, when needed to produce and ship orders
- Payment processors and fraud prevention providers
- Shipping carriers
- Professional advisors, such as lawyers, accountants, and insurers
- Government authorities or other parties when required by law or needed to protect rights, safety, and security
- A buyer, successor, or related party if the business is involved in a merger, acquisition, financing, restructuring, or sale of assets
We require service providers to use personal information only for the services they provide to us, unless the law allows otherwise.
How long we keep information
We keep information as long as needed for the purposes described in this policy, including business records, order history, tax and accounting requirements, fraud prevention, dispute resolution, analytics, and legal compliance.
If you unsubscribe from email, we may keep enough information to honor that unsubscribe request.
Your choices
Depending on where you live, you may have rights to:
- Access the personal information we have about you
- Correct inaccurate information
- Delete certain information
- Opt out of certain marketing emails
- Opt out of certain analytics, advertising, or data sharing activity
- Ask for a copy of your information
To make a request, contact us at [email protected].
You can unsubscribe from marketing emails using the unsubscribe link in the email. We may still send transactional messages, such as order confirmations, tracking updates, and support replies.
Children
CapeFear.co is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will take reasonable steps to delete it.
Security
We use reasonable administrative, technical, and organizational safeguards to protect information. No internet system is perfect. If someone promises perfect security, check for a trap door and a yacht.
United States audience
CapeFear.co is operated from the United States and is primarily intended for a United States audience. If you access the site from outside the United States, your information may be processed in the United States and other countries where our providers operate.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the date above and may provide additional notice where appropriate.
Contact
Questions, privacy requests, or complaints can be sent to:
CapeFear.co
Email: [email protected]